About Us

Our Mission.

We facilitate trust online to drive market access and commerce for businesses in fresh produce. We will create a new type of marketplace that will grow the farms, eliminate waste in the supply chain, and feed the world.

How we do it.

We combine smart devices, cloud computing , T-ecommerce , and market know-how  to create a new way of trading fresh produce.


Our philosophy.

We work with our clients to create a highly reliable, secure and easy to use service platform. All of our clients must meet certain business standards to gain access to the trading room. Those standards allow our clients to trade and build shared value in a trusted online environment.

Our team:

Antonio Palanca     Antonio Palanca – CEO & Co-founder

Antonio has previously co-founded successful e-commerce and supply chain companies both here and in Asia with China Direct Partners. He is also an experienced commercial executive having held senior management roles in IBM, Sun, and Optus communications. He holds a bachelors degree in Economics and a degree in Psychology and is a member of ESA, APS & GKHS.

Contact Antonio on +61 412 886 652 or tony@hivexchange.com.au


Dwight      Dwight Woodforth – GM of Business Development

Dwight was previously a co-founder and manager of a Brisbane based market agency. He has also held marketing and sales roles in a number of firms involved in hospitality. Dwight has extensive knowledge of the supply chain in fresh produce and the needs of both buyers and sellers.

Contact Dwight on +61 414 507 705 or dwight@hivexchange.com.au


daniel     Daniel Bowling – Head of Engineering

Daniel is an experienced lead developer having built some of Australia’s most advanced applications to support geospatial location, maintenance, and delivery services in mission critical environments. Daniel is using his knowledge of business rule driven, mission critical environments, to create Australia’s first trust based e-commerce solution inside AWS service infrastructure.


bree-clare      Bree Clare – Financial Operations

Bree is a qualified financial operations and governance professional. Bree brings operational excellence to the team by delivering cloud based solutions into an efficient delivery pipeline to support the teams financial and legal obligations.


clare-morgans   Clare Morgans – Marketing Communications Manager

Clare is a trained journalist and senior marketing executive. Clare brings professional experience in developing networks, resources and systems that foster resilience, learning and collaboration. Contact Clare on clare@hivexchange.com.au


Maria is contracted on a permanent basis to be our webmaster and provide security and backup. Maria is also a senior lecturer in a major Asian technology university.


Key Board Members

Damian-George      Damian George – Co-founder and Strategic Adviser

Damian George is one of the best known identities in the Fresh Produce Industry in Australia and owns significant interests in Australia’s largest providor and other fresh produce market based industries. His business interests and family background have established farm gate relationships across the nation and deep insights into produce specifications, growing requirements, and logistics networks.


phil morle      Phil Morle – Co-founder and Chairman

Before founding the HiveXchange Phil was CTO of Kazza and led the development of a technology strategy that saw 5 million users online at any one time and a total global user base of over 100 million users. Phil has been a startup founder for over 35 companies. He was Founder Institute Mentor of the year in 2013 and listed as one of Sydney most influential people by the Sydney Morning Herald in 2011. Phil also holds the position of CEO of Pollenizer, a firm focused on leveraging startup science for enterprise clients.


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