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Sensory Supply Chains

Sensory marketing aims to provide consumers with excitement, satisfaction and pleasure, with the focus on the sensory experience. Each of the five senses -smell, sound, sight, taste and touch- and all the senses together form the foundation of what is called the “sensory experience”. A successful sensory marketing strategy taps certain beliefs, feelings, thoughts, and […]

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Industry Insights: Top 3

Over the last few months I’ve attended and presented at a number of events, giving me the opportunity to meet with producers and suppliers from the citrus industry, the Gippsland region and group procurement buyers from the UK, UAE and Malaysia. Below I share my observations (briefly)von the top 3 issues and opportunities that the industry […]

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Going Digital in 2019

Going Digital in 2019 This Christmas a record 40 million parcels was delivered by Australia post as more consumers go online to achieve Christmas cheer without the crowds and effort of going to the store. A similar trend is happening in business to business commercial transactions and many companies are setting specific goals to take [...]

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HiveXpress takes trading mobile.

The mobile app that every sales person should carry in their pocket. In the last few months the HiveXchange has been trialling our new mobile application with a range of market agents and upstream buyers. Called the HiveXpress it supports national trade while managing payment and delivery risks. The HiveXpress offers a new way of trading [...]

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The Value of Market Transparency & Regulation

The new horticultural code of conduct is shining light again on our fresh produce supply chains and the way our marketplace functions. Here we look at the true value of market transparency and regulation in our fresh produce supply chains and how these can be amplified in a digital marketplace. Our peak national regulator has […]

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Produce Plus Summer 2017: Tech Talks

Following on the from the recent World Union of Wholesale Markets congress, Produce Plus asks HiveXchange CEO Tony Palanca to share his thoughts on the potential for central markets to reinvent themselves as digital sales and marketing hubs through the adoption of ecommerce technology. Download a PDF of the article here – Produce Plus Summer 17 […]

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Blockchain – what is it and should you care?

  In the 1990’s, if you were fortunate enough to have a dial up modem and could work your way through the complexities of strange search engines and file sharing protocols, you might have caught a glimmer of how much ‘the internet’ was going to change the world. By the late 90’s the buzz around […]

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Bringing Australian produce directly to Asian Markets

In June this year the HiveXchange opened a Hong Kong office to bring Australian fresh produce directly into Asian markets. An investment that is paying dividends for both our Australian suppliers and the buyers in Asia. The HiveXchange is open for business in Asia. During the recent Asiafruit Logistica conference the HiveXchange met with buying […]

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CSIRO Food Roadmap – Unlocking Sustainable Growth

The CSIRO recently released the Food and Agribusiness Roadmap, a comprehensive report on emerging opportunities to unlock value and growth in Australia’s food and agribusiness industries. The CSIRO is a national, outward-looking research organisation, and much of their report reflects this with a strong focus on the need to build high value, export oriented revenue […]

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Fruit Trade 2025 – Insights & Opportunities for Agri-Food

This month we unpack the Gottlieb Duttweiler Institute’s report on future directions in global produce trade – Fruit Trade 2025. Prepared by the Fruit Logistica team it is a substantial report that describes the changing nature of consumer’s relationships with the food they eat and the distribution channels they buy from. It makes some key observations […]

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How Sellers Use HiveXpress

What is like to sell in the HiveXchange digital market? The HiveXchange continues to grow it’s footprint across Australia and into South East Asia. To help stakeholders in the fresh produce industry we have produced an introductory video that describes the customer journey of a seller doing a trade inside our digital market. We think […]

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Artificial Intelligence, Coles, & Fresh Produce

Artificial Intelligence and Fresh Produce Coles has just announced a strategic partnership with Microsoft to develop it’s artificial intelligence capability (see computer world and financial review). If you are in the fresh produce industry this has some significant implications, which will be explained in this short article. Coles strategic aim can is to use artificial […]

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HiveXpress Version 3 will be launched at Hortconnections 2019

The HiveXpress is a mobile application that is fully integrated with the HiveXchange digital marketplace. After a successful release in 2018, the app has been significantly upgraded and now comes with a range of features that deliver more value for traders of fresh produce. It allows suppliers to post offers straight from their phones into […]

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Growing Margins & Revenue In Fresh Produce

Digital technology now defines the way we read newspapers, apply for a job, buy a car or home, get a loan or insurance, and even find partners and manage relationships. Digital matters even in unique industries like the fresh produce industry. We are already surrounded by new companies who have been able to take advantage […]

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The time is right to move into the digital trading world

PUBLISHED FROM FRESH PLAZA.COM: Australian digital fruit and vegetable wholesale market HiveXchange believes there has never been a more important time for growers and buyers to invest in diversification of their supply chains, to better use technology to deliver their product more efficiently. “There is significant disruption happening in fresh supply chains, driven by changes […]

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