Sensory marketing aims to provide consumers with excitement, satisfaction and pleasure, with the focus on the sensory experience. Each of the five senses -smell, sound, sight, taste and touch- and all the senses together form the foundation of what is called the “sensory experience”. A successful sensory marketing strategy taps certain beliefs, feelings, thoughts, and […]

Over the last few months I’ve attended and presented at a number of events, giving me the opportunity to meet with producers and suppliers from the citrus industry, the Gippsland region and group procurement buyers from the UK, UAE and Malaysia. Below I share my observations (briefly)von the top 3 issues and opportunities that the industry […]

Going Digital in 2019 This Christmas a record 40 million parcels was delivered by Australia post as more consumers go online to achieve Christmas cheer without the crowds and effort of going to the store. A similar trend is happening in business to business commercial transactions and many companies are setting specific goals to take [...]

The mobile app that every sales person should carry in their pocket. In the last few months the HiveXchange has been trialling our new mobile application with a range of market agents and upstream buyers. Called the HiveXpress it supports national trade while managing payment and delivery risks. The HiveXpress offers a new way of trading [...]

The new horticultural code of conduct is shining light again on our fresh produce supply chains and the way our marketplace functions. Here we look at the true value of market transparency and regulation in our fresh produce supply chains and how these can be amplified in a digital marketplace. Our peak national regulator has […]