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Australia's online wholesale fresh produce market is open for business.

Connecting wholesale buyers to producers. Private and secure trade. T-ecommerce™ enabled. Any device, any time, anywhere. Lower your costs & expand your margins.

APPROVED TRADERS LOG IN HERE

WHO IS THE HIVEXCHANGE?

The HiveXchange is a national online marketplace that producers and wholesale buyers use to trade with each other. It provides a new form of trust based trading that fosters secure and private business relationships. You control who sees your offers and no buyer or seller can see what offers have been posted or accepted by others in the marketplace. The HiveXchange is not affiliated with any market agent or merchant, it does not charge commissions, and is an independent standalone business that simply supports trade. If you want to join the many producers, wholesalers and agents trading in this marketplace, registration is free and available on this site now.

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A National Market

Reach buyers directly. Choose which markets and wholesale buyers see your offers.

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Unlocks Margin for all.

Requires no software, and is the lowest cost way to buy or sell commercial quantities of produce.

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Intuitive & Easy

Find the produce you need from certified producers anytime, anywhere.

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Wholesale Only

A business to business only trading room at commercial volumes.

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Efficient & Time saving

Incredible automation simplifies administration through the supply chain.

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T-ecommerce™ is an industrial strength technology built by Australian engineers that is used inside the platform.

T-ecommerce™
The digital
future

How does it work?

If you are a supplier the market provides a simple way to register your products. Once registered you can trade. When you log into your account you select who you want to make offers to. If you are a buyer, when you log into your account you see supplier offers that have been made for you. The marketplace provides a simple intuitive way to trade and is packed full of useful features that manage risk, cut overheads, and drive margin.

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  • 1.

    Our Mission

    Facilitating trust online to drive market access and commerce for businesses in fresh produce. This is a new type of marketplace that will grow the farm and expand margins in the supply chain.

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    How we do it.

    Combining smart devices, cloud computing , T-ecommerce™ , and market know-how to create a new way of trading fresh produce.

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    Our philosophy.

    We work with our clients to create a highly reliable, secure and an easy to use service platform. All of our clients must meet certain business standards to gain access to the trading room. Those standards allow our clients to trade and build shared value in a trusted online environment.

It is time to challenge the past and change the future.

How are digital supply chains unlocking margins for all in fresh produce supply chains?

Isn't it time you started trading online?

Apply now. It is free and easy to register.

REGISTER NOW
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Our industry partners and industry compliance

Proud supporter of Australian agriculture and industry standards.

Latest News

Trading on the Hivefloor – June 2017
Trading on the Hivefloor – June 2017

The following products are currently listed on the HiveXchange marketplace. BUYERS – To request these products or review live offers from our supplier base, please login to the Hivefloor – Here SUPPLIERS – To sell your products in the HiveXchange online marketplace – please Login or Register Now NATIONAL QLD VIC NSW SA WA TAS International Apples […]

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Fruit Trade 2025 – Insights & Opportunities for Agri-Food
Fruit Trade 2025 – Insights & Opportunities for Agri-Food

This month we unpack the Gottlieb Duttweiler Institute’s report on future directions in global produce trade – Fruit Trade 2025. It is a substantial report that describes the changing nature of consumer’s relationships with the food they eat and the distribution channels they buy from. It makes some key observations about where we are today, where […]

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Marketplace Update: New User Interface Launches
Marketplace Update: New User Interface Launches

Following feedback from buyers and sellers on the HiveXchange, our development team has launched a new user interface that delivers sharper images, clearer font settings and a more streamlined workflow. Specifically we wanted to make it even easier for our members to trade anytime, anywhere by improving the user experience on mobile devices such as […]

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Producer Testimonial: Blue Sky Produce
Producer Testimonial: Blue Sky Produce

We recently spoke with Matthew Fealy from Blue Sky Produce, an active supplier on the HiveXchange marketplace, about his experience with the HiveXchange to date. 1. What prompted you to register for the HiveXchange? After our first season, we felt that the way our produce was sold was completely backwards, how is possible that the producer has absolutely […]

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Market Update – The Legacy of Cyclone Debbie
Market Update – The Legacy of Cyclone Debbie

  While Cyclone Debbie may no longer be dominating news headlines, the legacy of the storm is being felt by many in the food sector after hundreds of millions of dollars of crops were destroyed. With QFF reports confirming that vegetable producers in the Bowen region alone sustained $100 million worth of damage to almost 20% of the season’s crop, there is undoubtably a hard road ahead for many […]

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Our Team

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Antonio Palanca
CEO & Co-founder

Antonio has previously co-founded successful e-commerce and supply chain companies both here and in Asia with China Direct Partners.

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Dwight Woodforth
GM of Business Development

Dwight was previously a co-founder and manager of a Brisbane based market agency. He has also held marketing and sales roles in a number of firms involved in hospitality.

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Clare Morgans
Marketing Manager

Clare is an experienced marketing executive and journalist who has worked with the fresh produce sector over many years.

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Daniel Bowling
Head of engineering

Daniel heads our engineering and development and is the author of our web based application.

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Phil Morle
Co-founder and Chairman

Before founding the HiveXchange Phil was CTO of Kazza and led the development of a technology strategy that saw 5 million users online at any one time and a total global user base of over 100 million users.

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Damian George
Co-founder and Strategic Adviser

Damian George is one of the best known identities in the Fresh Produce Industry in Australia and owns significant interests in Australia’s largest providor and other fresh produce market based industries.

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Our industry partners and industry compliance

Proud supporter of Australian agriculture and industry standards.

Apply to trade on the HiveXchange

If you are a certified seller of primary producer, a wholesale buyer, or market agent or broker, please register your interest on this site or call us on 1800 417 017.

The HiveXchange use creditor watch to protect suppliers

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