Reach Asian Buyers with Australia's Digital Wholesale Marketplace

Asian buyers and consumers are digital - you should be too.

The HiveXchange, Australia’s digital wholesale marketplace for fresh produce, has arrived in Asia. The HiveXchange has opened an office in Hong Kong and is actively recruiting Asian wholesale buyers into our Australian fresh produce digital marketplace –

To complement your existing channels to market in Asia with a digital channel and open up new trade opportunities, register your interest below and we will contact you to discuss your requirement.

Registration in the digital marketplace is free. The HiveXchange is not a merchant or agent – it is a trade facilitation platform. The HiveXchange charges sellers a small service fee for facilitating trades and providing the supporting environment.


What’s in it for the Asian buyers?

  • Market Access. The HiveXchange is open 24 hours a day, 7 days a week and can be accessed on any internet device. Buyers can also use the automatic translation facilities to see offers in their native language.
  • Marketing Support. They can access images of the produce, the company and farms providing it, and the stories behind the produce. Your buyers are using digital marketing to reach their customers, and your stories and images can be used to support their marketing and increase value.
  • Consolidation. Buyers can come to one place to select products, negotiate prices and manage their trades. Everything is tracked and easily accessible in one place.
  • Competitive Advantage. The experience of being in a live digital marketplace, re-enforces the message that Australia is close, provides fresher produce and is an innovative source of supply. Short direct supply chains that are information rich offer a competitive advantage.

What is in it for you?

  • New Markets. It is an efficient way to reach many buyers. Once set up inside the HiveXchange, you can reach buyers in many locations, many timezones, in their native language, at the click of a button.
  • Private, Agile Trading. You control who sees your offers and at what price point. The HiveXchange pre-screens all buyers and categorises them. You choose which buyer or category of buyers to make offers to. No buyer sees another buyer’s offer and no supplier sees another supplier’s offer.
  • Efficiency. Digital marketplaces allow you to manage workflow in a more structured way. All correspondence, negotiations, contracting and paperwork can be easily consolidated in the HiveXchange. Freeing up more time to identify the best market opportunities for your produce.
  • Marketing Support. Digital marketplaces allow you to market in ways that are simply not possible with traditional means. Stay in front of your customers 24 hours a day with full visibility over what’s working and what’s not. It’s like having your own salesperson working in these markets.

An overview of the HiveXchange


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