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Food Production 2020+

This year researcher principals from Swinburne and the CSIRO released a report on the positive economic impact available to regional Australia by adding value to our food supply chains. The authors reference Dutch researchers, Schiefer and Deiters, who identified five future critical challenges faced by our food sector. 1. The emergence of new innovations in [...]

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Artificial Intelligence, Coles, & Fresh Produce

Artificial Intelligence and Fresh Produce Coles has just announced a strategic partnership with Microsoft to develop it’s artificial intelligence capability (see computer world and financial review). If you are in the fresh produce industry this has some significant implications, which will be explained in this short article. Coles strategic aim can is to use artificial […]

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Growing Margins & Revenue In Fresh Produce

Digital technology now defines the way we read newspapers, apply for a job, buy a car or home, get a loan or insurance, and even find partners and manage relationships. Digital matters even in unique industries like the fresh produce industry. We are already surrounded by new companies who have been able to take advantage […]

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Sensory Supply Chains

Sensory marketing aims to provide consumers with excitement, satisfaction and pleasure, with the focus on the sensory experience. Each of the five senses -smell, sound, sight, taste and touch- and all the senses together form the foundation of what is called the โ€œsensory experienceโ€. A successful sensory marketing strategy taps certain beliefs, feelings, thoughts, and […]

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Industry Insights: Top 3

Over the last few months I’ve attended and presented at a number of events, giving me theย opportunity to meet with producers and suppliers from the citrus industry, the Gippsland region and group procurement buyers from the UK, UAE and Malaysia. Below I share my observations (briefly)von the top 3 issues and opportunities that the industry […]

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