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Growing Margins & Revenue In Fresh Produce

Digital technology now defines the way we read newspapers, apply for a job, buy a car or home, get a loan or insurance, and even find partners and manage relationships. Digital matters even in unique industries like the fresh produce industry. We are already surrounded by new companies who have been able to take advantage […]

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The time is right to move into the digital trading world

PUBLISHED FROM FRESH PLAZA.COM: Australian digital fruit and vegetable wholesale market HiveXchange believes there has never been a more important time for growers and buyers to invest in diversification of their supply chains, to better use technology to deliver their product more efficiently. “There is significant disruption happening in fresh supply chains, driven by changes […]

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Sensory Supply Chains

Sensory marketing aims to provide consumers with excitement, satisfaction and pleasure, with the focus on the sensory experience. Each of the five senses -smell, sound, sight, taste and touch- and all the senses together form the foundation of what is called the โ€œsensory experienceโ€. A successful sensory marketing strategy taps certain beliefs, feelings, thoughts, and […]

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Industry Insights: Top 3

Over the last few months I’ve attended and presented at a number of events, giving me theย opportunity to meet with producers and suppliers from the citrus industry, the Gippsland region and group procurement buyers from the UK, UAE and Malaysia. Below I share my observations (briefly)von the top 3 issues and opportunities that the industry […]

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Going Digital in 2019

Going Digital in 2019 This Christmas a record 40 million parcels was delivered by Australia post as more consumers go online to achieve Christmas cheer without the crowds and effort of going to the store. A similar trend is happening in business to business commercial transactions and many companies are setting specific goals to take [...]

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