The time is right to move into the digital trading world
The time is right to move into the digital trading world

PUBLISHED FROM FRESH PLAZA.COM: Australian digital fruit and vegetable wholesale market HiveXchange believes there has never been a more important time for growers and buyers to invest in diversification of their supply chains, to better use technology to deliver their product more efficiently. “There is significant disruption happening in fresh supply chains, driven by changes […]

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Digital Transition
Digital Transition

HiveXchange CEO Antonio Palanca on why central markets must evolve into digital sales and marketing hubs Rising operating and compliance costs, coupled with shrinking revenue and profit margins, are common challenges facing tenants at central markets across Australia. However, Antonio Palanca, ceo of digital fresh produce marketplace HiveXchange, believes the market system has the power […]

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Sensory Supply Chains
Sensory Supply Chains

Sensory marketing aims to provide consumers with excitement, satisfaction and pleasure, with the focus on the sensory experience. Each of the five senses -smell, sound, sight, taste and touch- and all the senses together form the foundation of what is called the “sensory experience”. A successful sensory marketing strategy taps certain beliefs, feelings, thoughts, and […]

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Industry Insights: Top 3
Industry Insights: Top 3

Over the last few months I’ve attended and presented at a number of events, giving me the opportunity to meet with producers and suppliers from the citrus industry, the Gippsland region and group procurement buyers from the UK, UAE and Malaysia. Below I share my observations (briefly)von the top 3 issues and opportunities that the industry […]

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Going Digital in 2019
Going Digital in 2019

Going Digital in 2019 This Christmas a record 40 million parcels was delivered by Australia post as more consumers go online to achieve Christmas cheer without the crowds and effort of going to the store. A similar trend is happening in business to business commercial transactions and many companies are setting specific goals to take [...]

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